Blog | IP Partnership

Latest News

31 January 2022

Read More

GOOGLE ADWORDS: CAN YOU USE YOUR COMPETITOR’S TRADEMARK AS A GOOGLE KEYWORD?

by Candice Noring
Remember when our parents used to say, “I’ll search that on the Google”? Google has become a verb. We do not search something on “the Google” anymore, we “Google it”. So, what happens when you “Google something”? We get search results based o...

27 September 2021

Read More

THE DEAL WITH MUSIC SAMPLING

by Alize Shaffer
Doja Cat’s 2021 hit song ‘Kiss Me More’ sounds familiar, right? You may or may not have been alive at the time but it’s because its melody comes from the 80’s hit popular song ‘Physical’ by Olivia Newton-John. Does the guitar melody in ‘Lady (Hear M...

17 May 2021

Read More

Things getting a bit Uggly

by Janani Sundareswaran Iyer
There are around 296 registered trade Marks that include the word "Ugg" in Australia. In the land down under, the word UGG has become a generic term for those awesome boots we all cannot wait to put on as soon as winter arrives. As we know, generic terms are not eligible to be registere...

4 May 2021

Read More

"Old Town Road" rapper starts an unholy row with "Satan Shoes"

by Charlotte Hou
The "Old Town Road" rapper Lil Nas X launched a controversial pair of "Satan Shoes" that contains a drop of real human blood, and 666 pairs of "Satan Shoes" were sold out in less than a minute. They were priced at $1,018.00 a pair, which is a reference to the Bible...

29 March 2021

Read More

The COVID-19 Trade Mark Influx

Trademarks are a fundamental part to the success of a company or business. Trademarks provide strategic protection of your brand and products. Unfortunately, simply registering a Business Name, Company Name or internet domain name does not provide any registered IP rights.

Although trademarking ...