Think of any large business. The name comes to mind quickly? Coca-Cola, Google, Apple, Amazon, Facebook, and many more. That name or that logo - the Nike tick or McDonalds golden arches - it is the most valuable part of the business. It is the reason we as customers or clients trust the business and buy their products or services. Our lawyers understand this and are here to protect your brand and business name.
Trade Marks are an integral part of the success of a business and yet it is often misunderstood, underused or undervalued by business owners. It is all too common for people to only value their IP once they believe it is being infringed or stolen by someone else.
Strategic protection as early as possible is key. This is achieved by appropriate business structuring, registrations, Non Disclosure Agreements / Confidentiality Deeds and practical steps to prevent infringement or theft.
We will share a common misconception with you - a business name is not a Trade mark. It is the most obvious form of the IP of a business but simply registering a Business Name, Company Name or internet domain name does not provide any registered IP rights to that name. You need a Trade Mark or possibly numerous Trade Marks.