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28 April 2022

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“MATERIAL GOWL”: THE INTELLECTUAL PROPERTY (IP) SIDE OF TIKTOK

by Candice Noring
Tiktok’s popularity increased substantially during the 2020 lockdown and continues to be THE platform that offers all types of content, from memes to cooking to dancing videos. Unsurprisingly, small-to-medium businesses and influencers alike have adopted and utilised the app to their advant...

28 April 2022

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“BRINGING THE METAVERSE TO LIFE”: THE POTENTIAL OF DIGITAL INTELLECTUAL PROPERTY (IP)

In late October 2021, Facebook made a huge announcement. That it was changing the company name to “Meta” or “Meta Platforms”. The reason was to refocus the company around bringing “the Metaverse to life”, declared CEO of Facebook Mark Zuckerberg. The term is e...

9 March 2022

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TRADEMARK SQUATTING: IS THIS RELEVANT TO YOUR BUSINESS’S INTERNATIONAL GROWTH?

by Candice Noring
Trademark squatting, or bad faith Trademark filing, is essentially when a third-party files and registers a Trademark merely to sell it for a profit later to someone who actually needs it and/or wants to use it. The original applicant then faces enormous challenges in registering in that country s...

31 January 2022

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GOOGLE ADWORDS: CAN YOU USE YOUR COMPETITOR’S TRADEMARK AS A GOOGLE KEYWORD?

by Candice Noring
Remember when our parents used to say, “I’ll search that on the Google”? Google has become a verb. We do not search something on “the Google” anymore, we “Google it”. So, what happens when you “Google something”? We get search results based o...

27 September 2021

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THE DEAL WITH MUSIC SAMPLING

by Alize Shaffer
Doja Cat’s 2021 hit song ‘Kiss Me More’ sounds familiar, right? You may or may not have been alive at the time but it’s because its melody comes from the 80’s hit popular song ‘Physical’ by Olivia Newton-John. Does the guitar melody in ‘Lady (Hear M...